📓 From idea to income—your merch roadmap to success starts here. 📓

start creating merch
that 
makes a profit.

sign me up

actually

introducing merch 101 -- a 3 part training by emy dyer teaching you how to create intentional merch with strategy driven results.

GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪 GET IN THE DOORS 🚪

Let me take a wild guess

You’re tired of throwing money down the drain on failed merch attempts, right? You’ve got killer ideas, but the process of bringing it all to life has been more of a nightmare than a dream. I get it—I've been there too.

Hey, I’m Emy, and I’ve spent years navigating the merch world. When I started in 2017, I made plenty of costly mistakes. But I turned those missteps into lessons, and now I run a six-figure merch business. (I break down actual costs inside.)

'Merch 101' is here to save you from the same pitfalls. This course isn’t just about creating merch; it’s about creating it wisely. I’m going to teach you how to avoid the financial traps and design mishaps that 'could be.'. Together, we’ll transform your vision into a profitable reality without the unnecessary spend. 

Join me, and let's turn your passion into a successful merch business—without breaking the bank. 

sign me up

You don’t have a clear vision of what you want to achieve with your merch. Are you in it to make a profit, or do you want to boost your brand’s marketing? Without clear goals, your efforts feel scattered.

You’ve set specific, achievable goals for your merch business. Whether it’s generating income or enhancing your brand presence, you’re focused and driven, knowing exactly what you’re working towards and how to get there.

You’ve tried to figure out the merch process on your own, only to be met with confusing choices and costly mistakes. It feels like you’re spinning your wheels without making real progress.

You’ve learned from my years of experience, avoiding common pitfalls and taking the most efficient path. With expert tips and tricks, you’re creating high-quality merch without the trial and error.

You’re excited to start your merch journey but have no idea where to begin. The sheer number of options and routes is paralyzing, leaving you stuck in analysis paralysis.

You have a clear roadmap tailored to your goals, whether it's for profit or marketing. With a structured plan in place, you’re confidently taking the right steps toward your merch success.

this could be you but you haven't nailed down your real goals.

this might be you, yea?

but this could be you.

From feeling lost to finding your way, learn how to turn your passion into profit with my expert guidance and a roadmap to merch success.

sign me up

Word on the web.

turn your merch dreams into a reality with my guidance. Here is what clients have had to say about their merch we designed + implemented together.

$397

by using afterpay or klarna at checkout

sign me up

0r 4 payments of $99

let's crunch some numbers

Sell 15 graphic tees (or just 10 crewnecks)

Make your money back PLUS pay for cost of goods

Sell 30 graphic tees and not only is your investment covered. You doubled it!  That's making this course essentially FREE and putting $300 in your bank account.

+

Purchase & complete the course and implement the goods

=

after one week of pre-orders

adding merch on to existing inventory

The numbers are real. The risk is low.

Just this year i've helped clients see green analytics again by adding merch design to their exisiting business model. I've inspired others to quit working so hard, and work smarter by adding additional streams of revenue by offering their community gear they want. it's a win/win/win.

You ready, or what?

investment:

what's inside

part 1

This module covers the foundational aspects of creating merch, from defining your purpose—whether for marketing, profit, or fun—to choosing a designer or designing your own merch. I will guide you through legal considerations, using design tools, and finding inspiration, ensuring you have the knowledge and tools to start your merch journey confidently.

Foundations of starting & designing merch

part 2

This module explores various methods for getting your designs onto merch, from DIY options like Cricut and screen printing to professional services like Direct-to-Film (DTF) and Direct-to-Garment (DTG) printing. i covers the pros and cons of each method, costs, and practical considerations, helping you find the best approach for your needs, whether you're starting out or optimizing your production process.

The printing (or outsourcing) process options

part 3

In this module, I cover the essentials of selling your merch, from effective pre-order strategies and pricing for profit to choosing the best e-commerce platforms and creating impactful packaging. Whether you're just starting or looking to refine your selling process, you'll find practical advice and resources to help you succeed. Don't forget to check out the cheat sheets and PDFs for extra support!

Selling + pricing your new merch

Bonus:

i've also included a 30-minute welcome message telling you about my journey and giving you juicy details about the highs and lows of creating merch. And i also included a bonus module with a PDF cheat sheet with my literal secrets spillllled -- this alone would take you to a new height.

this training does
cover the following things.

NOT

we do not discuss apparel design, as in designing and manufacturing things like dresses, sweaters, pants, etc. That requires a very different process and is considered creaating a clothing brand, not merch. However... send me a dm and i can tell you about my next offering coming out soon! 

i do not cover how to use design programs like adobe illustrator or canva. I have another course called design acadmey that teaches you how to create inside of adobe illustrator. And a training on canva coming fall 2024. I do give you copious amounts of design resources though!!! 😱

i don't cover buying plans and inventory planning spreadsheets. however i do think these are great things to keep track of. To analyze your numbers more in depth you'd want to book a power hour or mentorship month with me. I am not an accountant by any means but i have a few tricks up my sleeve.

emy dyer

hey, my name is

@itsemydyer

and I'm so excited to share all of my merch secrets with you. I've been in the merch game since 2017, and let me tell you, it's been a wild and amazing ride. I myself have dabbled into merch numerous times in my career, and in the past year I dove in head first, learned so many lessons, and accidentally built a six-figure merch business. 

But it gets better. The designs I've created have generated over seven figures for my clients and some of my graphics are even literally for sale in Nordstrom rn. I've learned so much along the way, from the best places to buy blanks/materials for the DIY route to the most effective sales/marketing strategies. Now, I'm here to help you do the same with this course.

I believe in designing from the heart and having fun with it. Whether you're just starting or looking to up your merch game, I've got the tips, tricks, and insights you need. So, let's embark on this journey together and make some amazing merch! 

sign me up

You'll learn everything from the basics of merch creation to advanced strategies for designing, producing, and selling merchandise effectively.

What will I learn in Merch 101?


No prior experience is required. The course is designed for beginners as well as those looking to refine their skills and strategies and generate additional income no matter what their business size may be.

Do I need any prior experience in merchandising or design?


The course is self-paced, so you can complete it at your own speed. Typically, the videos themselves can be completed in a day or so, but the whole process may take a few weeks to get sales going.

How long does the course take to complete?


You'll need basic computer skills and access to design software like Adobe Illustrator or Canva. Specific tools and materials will be discussed throughout the course.

What materials or tools do I need to take the course?


No, this is not 1:1 coaching or mentoring with emy. There are other programs like power hours and mentorship months where you can get more support. a dm here and there is totally fine too!

Is there ongoing support after completing the course?


all sales are 100% final and you agree to that condition upon checkout. This is a training that I have already spent much time putting together to help you succeed. If you put in the work, you're bound to soar.

Is there a refund policy if I'm not satisfied with the course?



Absolutely! Marketing and selling strategies are a core part of the course. You'll learn how to effectively price and sell your merchandise and reach your target audience.

Will I learn about marketing and selling my merch?



Yes, the course is designed to be flexible and accessible. You can access course materials and complete assignments according to your own schedule and availability. And you will retain access for lifetime.





Is there flexibility in the course schedule?



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